SEO Tutorial: Learn SEO from Basic to Advance


Search Engine Optimization (SEO) is one type of online internet marketing (Digital Marketing) plan of action and the part of search engine marketing (SEM).

It’s a method to help a website to rank higher in the search engine (like Google, Bing etc.) result pages.

SEO tutorial

What is a search engine?

A search engine is a web-based software system that is designed to allow Internet users to search for content via the World Wide Web (WWW).

Some most popular search engines are Google, Yahoo!, and MSN Search.

A user enters keywords or key phrases into a search engine and receives a list of online information may be a mix of web pages, images, videos, infographics, articles, research papers and other types of files.

The list of content returned via a search engine to a user is known as a search engine results page (SERP).

What is Digital Marketing?

Digital Marketing is a Marketing idea to promoting your products or services using the Internet on online marketing channels by the Search engine, social media and sales/retail-oriented websites.

Digital Marketing has become the new age marketing style for businesses.
➽➽ Know More About Digital Marketing

What is SEO?

Search Engine Optimization (SEO) is the activity of optimizing contents in web pages or whole Website in order to improve its Rankings on Search Engine Results Page (SERP ) by making them search engine friendly.

Why SEO is Important?

  • SEO is a technique for optimizing contents on the website.
  • It's for designing and developing a website to rank good position in search engine results.
  • It helps to improve the volume and quality of traffic to a website from search engines.
  • It makes understanding how search algorithms work, and what people really searching on the internet.

What is On-Page SEO?

On-page SEO is the practice of optimizing the individual web page or whole website to rank high on Search Engine Results Page (SERP) and get more organic web traffic to the site.

On page optimization of your website is one of the essential steps towards better SEO.

It will help your website to avoid black hat techniques.

On-page refers to both the content (texts, images, videos) and HTML source code of a page that can be optimized.
 ➽➽ Know More Some Important Of factors of On-Page SEO

What are Meta Tags?

Meta Tags are snippets of text and part of the HTML tags that make easier for search engines to determine what your content is about, and so these are the most basic elements of SEO.

Meta tags are placed in the <head> section of an HTML document, and so you need to add all these meta tags in your website source code.

How to check Meta tags on a Website?

Anyone can check any website's meta tags via source code.

  • Method-1: By using keyboard Ctrl+U.
  • Method-2: Right-click anywhere on the page and select “View Page Source
  • Method-3: using Audit Tools like SEMrush and Screaming Frog.
➽➽ Know More about Meta Tags & Why important for SEO

On-Page SEO checklist

On-Page SEO checklist that makes your website search engine friendly by optimizing both the content and HTML source code of a page.

Here is an On-Page SEO checklist you can use to make sure you are doing everything possible to stand with a good position in search engine.
➽➽ Know More about On-Page SEO checklist

What is Off-page SEO?

Off-page SEO or off-site SEO is a type of optimization that you do indirectly for your website.

It is about generating traffic to your site and making your business appear by link building, social media, and local SEO.

Its improve domain authority(DA) and page authority(PA).

It tells the search engine what others think about your website.  Also, it helps you to bring in large groups of visitors and potential customers to your site.

Off-page SEO gives your website a meaning by adding keywords and descriptions and creating Unique meaningful contents which help your website to get ranked in Google or other search engines for the keywords you and improve your backlink quality.
 ➽➽ Know More Some Important Of factors of Off-Page SEO 

What is a Backlink? 

A backlink is a hyperlink that links from outside domains that point to your own Web page or Website. These links are important in determining the popularity and major metric for the ranking of your Website.

Some Popular search engines, including Google, will consider Web sites with more backlinks more relevant and higher rank in search results pages.
 ➽➽ Know More about the list of basic terms identified with backlinks 

What are the DA and PA in SEO?

DA and PA is the most important part or pints for any SEO strategy.

DA Stand for Domain Authority. PA for Page Authority.

Domain Authority and Page Authority, both score metric, developed by SEOMoz, to predict the ability for SEO improvements across the thousands of search engines.

Authority is a qualitative standard of any web property that significantly affects the property’s overall visibility and rankings in search engines.

Both scores range from 1 to 100, with higher scores corresponding to a greater ability to rank.

➽➽Know more about Domain Authority and Page Authority. 

Redirection In SEO

Redirection is basically a process in the web of automatically transferring end user from one URL to a different URL.

People create redirects for different reasons. In fact, 99% of redirects are designed when the website owners change their URL structures or when they have changed the post slug of a page.

Usually, a website owner redirects a page for the following reasons


  • When a URL is broken or it doesn’t work.
  • A website or webpage is no longer active.
  • When you have a new website or webpage that you want people to visit instead of the old one.
  • In the case of A/B testing a new webpage in terms of design or functionality.
  • When fixing a webpage and you want to temporarily make a bypass for your For users for constant website experience.

Types of Redirects

Basically, there are two types of redirection: temporary and permanent. From a user’s view, there’s no difference between them, but there is one from a search engine’s aspect.
  • 301 Redirect
  • 302 Redirect
➽➽Know more about 301 and 302 Redirection

Website Speed Optimization for SEO

Website speed is very important for your website SEO factor as well as your online marketing strategy.

If your site takes more time to load than there are more chances that you will lose your visitors/customers.

Fact is, slow pages are a drag. Nobody likes them.

If people think they can find a faster web page, or they can get the information faster, the average web visitors among them will click away fast.

It will definitely affect your business and also this could negatively affect the indexation of your website on search engine result page.

Also, you have to know that Not only that, Google currently includes website speed in its ranking formula. Meaning that your site’s speed affects SEO on google search engines result page.

So for SEO best practices your website loading speed Matter.

How You will Test Your Website’s Speed?


To analyze your website check out these free and easy to use online tools:

Pingdom

Pingdom is a very useful tool that not only tests your website speed but also reviews and grades your website’s performance. It also tracks the performance history of your website.

GTMetrix

GTMetrix is a tool that tests your website speed and offers advice on how to improve it. It is a free tool that analyzes your web page's speed performance using Google Page Speed and YSlow.

PageSpeed Insights

PageSpeed Insights is a free tool by Google for testing your website speed and it is very easy to use. This tool analyzes your website URL's content and generates suggestions on how to make your website faster.
 Know more: How You will Test Your Website’s Speed?
➽➽ Website Speed Optimization for SEO

What are long tail keywords?

Long tail keywords are more specific and less common than other keywords. use to focus more on a niche. The term long-tail keyword comes from the book "The Long Tail" by -Chris Anderson.

In this book, Chris Anderson explains there is a market for practically every product. In some cases, however, this market is really, really, really small. The expanse of the internet, though, makes your niche product, or your niche blog post profitable.

Why Do You Need Long Tail Keywords (and What Are They)?

Targeting long-tail keywords is one of the great SEO tactics. Long tail keywords are keywords or key phrases that are more particular and usually longer than more regularly searched for keywords.

Know more: Why Do You Need Long Tail Keywords?

Free SEO Tools to Improve Search Ranking

We all know on the internet many SEO tools available out there, But it is a matter of finding the right one that works for you whether you are an agency, small business owner or freelancer. There are some great free SEO tools that are perfect to handle almost everything to optimize your website on the search engine. This is a list of the best free SEO tools on the Internet that I use depending on the situation. These tools have helped my site to get, the more and more visits per month.

1. Website Performance Tools
  • Google Page Speed Insights
  • GTMetrix
  • Thing with Google
2. Keyword Rank Checker
  • LXRMarketplace Keyword Ranker Tool
  • Smallseotools Keyword Rank Checker
3. Writing skills and Grammar Checker (On-Page SEO Tools)
  • Ginger
  • Grammarly
4. Keyword Research Tools
  • Keyword Shitter
  • Keywords Everywhere
  • Answered the Public Soovle
5. Link-Building SEO Tools
  • Ontolo
  • Linkminer
6. Backlinks Checker Tools
  • OpenLinkProfiler
  • LXRmarketplace Inbound Link Checker
7. Analytics Tools
  • Google Analytics
  • Google Search Console
  • Bing Webmaster Tools

Know more About best free SEO tools
Click: Free SEO Tools to Improve Search Ranking
This SEO Tutorial Will Update With New SEO Tips and Tricks Stay Updated.

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