What is SEO? - Start Learning SEO

what is seo

SEO stands for Search Engine Optimization. Search engine optimization has always been an essential element to your digital marketing strategy. SEO is all about optimizing a website for search engines.

What is SEO?

Search Engine Optimization (SEO) is the activity of optimizing contents in web pages or whole Website in order to improve its Rankings on Search Engine Results Page (SERP ) by making them search engine friendly.

Why SEO is Important?

  • SEO is a technique for optimizing contents on the website.
  • It's for designing and developing a website to rank good position in search engine results.
  • It helps to improve the volume and quality of traffic to a website from search engines.
  • It makes understanding how search algorithms work, and what people really searching on the internet.

Types of SEO

SEO techniques basically divided into two types that you must know about before going ahead with SEO.

types of seo

White Hat SEO

This is one of the most popular SEO technique that search engines recommend as part of a good website optimization to improve search engine rankings by following search engine (mainly Google) guidelines.

Some of the techniques which white hat SEO makes use of include high-quality unique content, Building links, website HTML tags optimization.

Through SEO technique you can make your website rank steady, gradual, and long-lasting growth in search engine rankings.

Black hat SEO

This is the techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

Some black hat SEO techniques include link spam, keyword stuffing, cloaking, hidden text, and hidden links.

Through SEO technique you can make your website rank quick, unpredictable, and short-lasting growth in rankings.

Note: My recommendation to do white hat SEO

Parts of SEO

Search Engine Optimization divided into two Parts:

  • On Page SEO
  • Off Page SEO

On Page SEO

Its help to optimize the website to rank high and generate relevant traffic to the website.

On-page SEO relates to all the optimization of your website which includes page title,  meta description, Website Speed, URL structure, Content of your web page, internal linking within a website and contains, Site Map, Canonical URL, proper 404 error, add the image with alt text, proper heading tags, proper keywords use and Mobile Responsiveness.

These factors work on the page of your website to improve your search engine rankings.
VisitWhat is On-Page SEO? - Importance of Factors

Off Page SEO

Off-page depends on another web page or website to improve your site or blog. Off-page optimization deals with link building factors.

Link building factors increase the traffic to your website and its position in Google.

Off page SEO is a includes of Social Profile, Social Sharing, social bookmarking, Business Listing, Guest Post and link building.
VisitWhat is Off-page SEO? Importance of Factors


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